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“The Law of 9 June 2023, aimed at regulating influencer marketing and combating abuses by influencers on social networks, is welcome even if to a certain extent it has arrived a little late in respect of such abuses”

Valérie Revol, currently Category Sourcing Manager Marketing/Communication at LVMH, has worked for the French luxury goods group for 25 years. For
La Lettre du DPO, she looks back at her career in detail and shares her views on the subject of influencer marketing.