“The Law of 9 June 2023, aimed at regulating influencer marketing and combating abuses by influencers on social networks, is welcome even if to a certain extent it has arrived a little late in respect of such abuses”

Valérie REVOL, currently Category Sourcing Manager Marketing/Communication at LVMH, has worked for the French luxury goods group for 25 years. For La Lettre du DPO, she looks back at her career in detail and shares her views on the subject of influencer marketing. ...

“The ‘traditional’ model of broadcasting sports content via television will be balanced out in favour of legal OTT (over-the-top) streaming platforms”

Frédéric Le Corre (a specialist in the sports ecosystem and co-founder of Whimup, a social fan-experience platform) goes back in detail, for La Lettre du DPO, on his career and provides his views on the future of sports content broadcasting in the digital world.  1/-...